Rewards at Events
Beyond its buzzword credentials, gamification has earned its place as a powerful business principle at events. Introducing game elements into a non-game setting works by triggering powerful human emotions such as intrigue, competitiveness and excitement.
Business networking can be important to a successful sales and marketing programme, especially for B2B enterprises that work with relatively few high-value clients. Yet the prospect of attending a networking event can conjure up feelings of apprehension, stress and even resentment. Event organisers need to change the game and inspiration could come from a psychology-based trend making waves across the business world called gamification.
If you like to find out more about events visit the article: 6 Years of Tradeshows.
