Winning at Sussex Business Show 2023
The Brighton Dome Factor
Smiling faces welcomed you through the iconic arch.
But this was not the entrance to any venue, nor for any event…
This was the brand new venue of choice, the Brighton Dome, for the one-of-a-kind expo that was the Sussex Business Show 2023.
Iconic and well-loved on the Brighton scene and further afield, the Dome has a rich history of royalty, arts and now of course, the Sussex Business Show.
Upon entering the show you could almost feel the excitement and energy in the room from exhibitors and guests alike. Countless bold brand colours, prizes galore and interest-piquing slogans surrounded you.
Drawing out the most competitive of spirits, the F1 racing car was a hit, providing entertainment for those watching on.
The Gaming Twist
Attendees were avidly engaged by these displays and more, creating a buzz that resonated throughout the venue.
In fact, more than 25% of the exhibitors incorporated a gaming element to their stands to help entice visitors. This approach not only injected a sense of fun, but also proved to be a game-changer for engagement.
Visitors responded positively to the interactive stands, fostering a more dynamic and participatory atmosphere.
Focusing on what matters
Yet not all the action was in the main expo hall with the exhibitors.
The secondary theme of the Sussex Business Show was a poignant, important nod towards addressing a crucial subject – Mental Health and Wellbeing.
Several engaging talks on this subject captivated audiences, with the innovative use of silent seminar headphones ensuring an intimate and immersive experience.
From themes of failure, to marketing for impact and how to understand others better, the business masterclasses helped focus the audience’s priorities. The emphasis on mental health underscored Sussex Business Show’s commitment to a holistic way of business, transcending the boundaries of a typical industry showcase.
The Sussex Business Show 2023 was a resounding success.
The team have truly played their aces, and are already in full preparation for next year’s event.
As the curtains drew to a close on this year’s expo, it left in its wake a trail of inspired exhibitors, engaged attendees, and a community with a higher expectation of how networking and expos should be done.
The Sussex Business Show is back next year.
