Sussex Business Show: Sponsoring Events
Running an event involves a lot of prior planning to ensure you get it right on the day. This is no truer than with exhibitions.
Not only are you supporting an event when you commit to a sponsorship agreement, you are in fact also showing belief in the local business community and highlighting your willingness to collaborate with other companies. Businesses need to work together to create a sustainable landscape for everybody, and sponsorship is a great way to achieve this.
There’s a whole host of factors to cover, including (but not limited to): keynote speakers, choice of venue, catering provisions, event dates & exhibition literature. And what’s more is the organisers also have to put the time into source the right kind of quality exhibitors for the events, as well as then promote it to potential visitors, all months in advance of the exhibition, conference or hub.
That’s why finding suitable event sponsors can be absolutely integral to the success of an event. It’s important to secure the backing of a number of stellar and trusted businesses within the local community, in order to really build the profile of the exhibition and help it on its way to success. Furthermore, sponsoring business events holds massive benefits not only for the exhibition organisers but also for the sponsors themselves, and Network Xpress is now tendering for our latest event.
There are a plethora of positives on offer to a business that decides to engage in event sponsorship. And the beauty of exhibition sponsorship is that there are more often than not varying levels of involvement. These range from packages such as event sponsor, lanyard badge sponsor, keynote sponsor, coffee sponsor and t-shirt sponsor to name a few – perfect for those dipping their toe in expo sponsorship – right through to the prestigious event, pen, print and media sponsor packages. This is an incredibly accessible platform for businesses old and new to get involved in busy and exciting exhibitions, that often attract a large level of attention in the regional business world and beyond. In summary, sponsorship works!
