The Sussex Business Show Venue Evolution
In a busy and chaotic exhibition scene, a floor plan can make or break a show. Sonny, founder of the Sussex Business Show, with years of experience, knew this.
Creating the perfect set-up for the Brighton Dome
Whenever we use a venue for the first time, we have to ensure success from the offset. For our first time at the Brighton Dome, we opted for a classic rectangular formation to ensure stands would be able to fit into the venue. But this decision would affect more than just this year’s show.
However, getting the floor plan signed off by the venue was not a straightforward process. It took six re-submissions with lots of collaborative dialogue with the venue before we were finally given the go-ahead.
How the 5-Point process ensures success
Sonny envisioned a five-point process for the trade show experience that would provide the elements for success for everyone involved: guests, exhibitors, attendees, sponsors, and speakers alike.
1) Efficiency: The rectangular layout optimises the use of space, making it efficient for both exhibitors and attendees. It allows for a clear and logical flow of traffic.
2) Accessibility: A rectangular floor plan enhances accessibility by providing well-defined aisles and pathways. This design choice makes it easier for attendees to navigate the event and find specific exhibitors or areas of interest.
3) Traffic Flow: A rectangular formation ensures a steady flow of traffic throughout the event, preventing bottlenecks or congestion. Attendees can move smoothly from one booth to another, optimising their time and experience.
4) Safety: The well-structured aisles and pathways in a rectangular formation contribute to a safer environment, ensuring smooth emergency evacuations and crowd management if needed.
5) Space Utilisation: The rectangular design maximises the available space, allowing for a higher number of exhibitors and creating a bustling, vibrant atmosphere.
Adaptation and evolution: what’s new for 2024?
As we move our attention to 2024, we assess and evaluate the 2023 blueprint to refine and improve.
Next year, the central area of the Corn Exchange will boast wider spaces to create a more fluid and inviting environment, and we’re relocating several stands for those seeking a more intimate, peaceful area.
The updated floor plan with the changes is already available on the website. The simple adjustment of removing 8m from the centre promises better foot traffic, a clearer user experience, and a more satisfying lunch experience.
The evolution is never complete, and Network Xpress welcomes change and feedback to ensure a better experience for its guests and exhibitors alike in the future.
