Winning at Sussex Business Show 2023

Smiling faces welcomed you through the iconic arch.

You were handed a bright, colourful name tag to swing around your neck.

You were shown the map of the floor layout, which you paused to look at briefly before entering the main entrance…

But this was not the entrance to any venue, nor for any event…

This was the brand new venue of choice, the Brighton Dome, for the one-of-a-kind expo that was the Sussex Business Show 2023.

Attendees were avidly engaged by these displays and more, creating a buzz that resonated throughout the venue.

In fact, more than 25% of the exhibitors incorporated a gaming element to their stands to help entice visitors. This approach not only injected a sense of fun, but also proved to be a game-changer for engagement.

Visitors responded positively to the interactive stands, fostering a more dynamic and participatory atmosphere.

We will see you all again on September 26th, 2024.